![[연구논문] Design Of Sweepstakes‑based Social Media Marketing For Online Customer Engagement](http://barunict.kr/wp-content/uploads/2020/12/1-e1607324976716.jpg)
[연구논문] Design of sweepstakes‑based social media marketing for online customer engagement
제목: Design of sweepstakes‑based social media marketing for online customer engagement 요약: Customer engagement has been considered to be one of the most important goals of social media marketing. Many companies have conducted social media marketing, particularly through Facebook, by…
![[연구논문] HOLISTIC ARCHETYPES OF IT OUTSOURCING STRATEGY: A CONTINGENCY FIT AND CONFIGURATIONAL APPROACH](http://barunict.kr/wp-content/uploads/2020/12/LeeParkStraubKooMISQ2019Dec-HolisticArchetypesofITOutsourcingStrategy-01-e1606893333723.jpg)
[연구논문] HOLISTIC ARCHETYPES OF IT OUTSOURCING STRATEGY: A CONTINGENCY FIT AND CONFIGURATIONAL APPROACH
제목: HOLISTIC ARCHETYPES OF IT OUTSOURCING STRATEGY: A CONTINGENCY FIT AND CONFIGURATIONAL APPROACH 요약: The goal of this paper is to determine holistic archetypes of information technology (IT) outsourcing strategy. It does this through an overarching theoretical framework that integrates…
![[연구논문] Congruent Patterns Of Outsourcing Capabilities: A Bilateral Perspective](http://barunict.kr/wp-content/uploads/2020/12/1-s2.0-S0963868718303196-main-01-e1606893300136.jpg)
[연구논문] Congruent patterns of outsourcing capabilities: A bilateral perspective
제목: Congruent patterns of outsourcing capabilities: A bilateral perspective 요약: Despite the extensive proliferation of Information Technology Outsourcing (ITO), firms often obtain unsatisfactory outsourcing outcomes due to the lack of appropriate outsourcing capabilities of a client or their vendor. ITO…
