연구논문

제목: Design of sweepstakes‑based social media marketing for online customer engagement 요약: Customer engagement has been considered to be one of the most important goals of social media marketing. Many companies have conducted social media marketing, particularly through Facebook, by…

제목: HOLISTIC ARCHETYPES OF IT OUTSOURCING STRATEGY: A CONTINGENCY FIT AND CONFIGURATIONAL APPROACH 요약: The goal of this paper is to determine holistic archetypes of information technology (IT) outsourcing strategy. It does this through an overarching theoretical framework that integrates…

제목: Congruent patterns of outsourcing capabilities: A bilateral perspective 요약: Despite the extensive proliferation of Information Technology Outsourcing (ITO), firms often obtain unsatisfactory outsourcing outcomes due to the lack of appropriate outsourcing capabilities of a client or their vendor. ITO…

제목: 영유아의 스마트 미디어 사용 실태 및 부모 인식 분석 요약: 본 연구는 영유아의 스마트 미디어 사용 실태와 부모의 인식을 파악하여 영유아의 스마트 미디어 과의존을 줄이기 위한 정책적 방향을 제시하려는 목적을 지닌다. 서베이를 통해 만12개월~만 6세 이하 자녀를 둔 부모…

제목: Converting a digital minority into a digital beneficiary: Digital skills to improve the need for cognition among Korean older adults 요약: This study explores how digital technologies can benefit older adults’ cognitive health. The need for cognition (NFC) refers…

제목: 기업의 ICT투자가 ‘고용 없는 성장’을 이끄는가? 요약: Jobless Growth, one of the most issue keywords for Korea’s economy at this moment, stands for an economic situation where the unemployment rate once edging up at the downturn does not fall…

제목: Provision and Usage of Open Government Data: Strategic Transformation Paths 요약: Purpose – To create the expected value and benefits through open data, appropriate provision and usage of data are required simultaneously. However, the level of provision and usage…